Loyal to a Fault? Tips to Make Your Loyalty Program Shine
By
Joe Keenan
, Senior
and Catalog Success
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* Vary total funding with targeted bonusing;
* Use a lead tier; for example, make customers only eligible to qualify for the loyalty program benefits on their second purchase;
* Reward and recognize for all transactions, just not at the same level;
* Give higher reward funding rates to customers who spend more money; and
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- Companies:
- Best Buy Co., Inc.
- Marriott International
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