Adventures in Data Processing
Lessons learned in the trenches of cataloging
This can lead to disaster. In the true example given above, the business-to-business cataloger’s consultant had promised a 300-percent increase in sales, based on superior list selection. But the fulfillment house pulled the wrong SIC codes, the wrong names were mailed, and sales crashed.
The cataloger could have checked the DP results with as much care as he or she routinely proofed design, color and printing. The following basic proofing steps will detect many DP problems:
- Companies:
- McIntyre Direct
Related Content
Comments
