Customer Acquisition: Lands’ End Targets Social Media Shoppers for Holiday Success
Casual clothing retailer Lands’ End took a social and multichannel approach to acquiring new customers this past holiday season with St. Nick’s Picks, a campaign that offered consumers daily deals and discounts on merchandise. St. Nick’s Picks was complemented with a “12 Hours of Twitter” campaign and Facebook fan contest.
- Companies:
- People:
- Emily Henderson
- Nick
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