G-III Apparel Group is in trouble for manufacturing and distributing Ivanka Trump-branded apparel and labeling it with “Adrienne Vittadini Studio” labels. The clothing was sold at discount retailer Stein Mart without the knowledge of Ivanka Trump executives. A G-III spokesman offered no explanation for why the clothes carried the wrong label and declined to say how many products were affected. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labeled merchandise,” he said.
Total Retail’s Take: Since her father became president, Ivanka Trump’s brand has been protested by many consumers. One anti-Trump group called Grab Your Wallet lists dozens of stores that shoppers should boycott for selling Trump-branded goods, including Stein Mart. Whatever the reason behind G-III's labeling mistake — whether it was intentional or not — damage has likely aready been done to the brand. As for Stein Mart, it's an innocent bystander in the whole incident. Its company CEO, D. Hunt Hawkins, noted that the retailer has had "an equal number of [customers] say that they don’t want and do want [the Ivanka Trump merchandise] in the store."