Is Creativity Crushing Your Digital Performance?
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Rob Duross
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Balance the use of social calls with the value you get from them and the impact they make on performance. Pare the number of places you use them. Also, use a static icon until it's clear that users want to engage via social media.
4. Be fussy about fonts. Favor a font that modern operating systems/browsers have built in, such as Arial and Times New Roman. Use a web font, which is a custom font for your brand that the browser can download and install on demand. Web fonts have an impact on the first page of an internet session; they really look better than native fonts, which normally don't present much performance impact.
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Rob Duross
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