Is Creativity Crushing Your Digital Performance?
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Rob Duross
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2. Skip the carousels and other flashy tactics. Carousels — i.e., those series of rotating images with a bit of marketing copy and calls to action — suddenly are everywhere as brands like the ability to market several products or promotions on their website at once. Carousels are performance killers, however. They require more complex technology than straight HTML to achieve the fancy rotation controls and effects.
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Rob Duross
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