Is Creativity Crushing Your Digital Performance?
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Rob Duross
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Design tactics create performance issues and, in the process, turn off users you depend on to visit your site and buy your goods and/or services. Here are five design modifications that can maximize your digital experience and performance:
1. Drop the animation. Many brands have learned very slowly that the internet isn't a broadcast medium. Users simply aren't captive and awaiting the message you want them to hear. Yet web animation usually is an attempt to draw the visitor's eye to a brand's message. The problem is that visitors come to you to view your product or services, not to be entertained.
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Rob Duross
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