Insert Media: Panel Uncovers Keys to Hidden Savings

When it comes to keeping creative and formatting costs down, make use of stock art, “which is readily available on the Web,” Lee said. He also stressed the importance of following format specifications. “I’ve seen cases where everything is printed and ready to go and the insert is too big to fit in the envelope. Have your size requirements, paper weights all decided on before you go to print.” These factors will also affect your postage rates, a major concern in today’s insert media environment.