Cover Story: In Full Bloom
Innovation sows 33 years of growth for 1-800-Flowers.com
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Joe Keenan
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“The catalog’s focus now is to bring relevancy to an existing customer who’s already engaged with us,” says President Chris McCann (Jim’s younger brother). “We found it more cost effective to acquire customers online as we started to cross-pollinate our brands with our technologies. We’re now using that experience to help the other brands use the Web and e-mail to acquire new customers vs. sending out catalogs.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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