Inbound Telemarketing: Haband Exec Explains When to Outsource

An 82-year-old direct marketing business that primarily serves value-conscious senior citizens, Haband Co. always must keep an eye on the old-fashioned ways of doing things to properly serve its clientele. For instance, a sizable portion of Haband customers still mail their order forms. These people also like to strike up friendly conversations with telephone reps.