Check it Out: An Entertaining Union

The unique pairing was a first for both companies, and was formed with the idea of enhancing the online shopping experience in mind. A trailblazer in many regards, Abe's Market wanted to extend the reach of its already popular "Abe's Live" shopping web series. The live series allows consumers to interact directly with the retailer's product vendors to explore new products, ask questions and access limited-time discounts.