Check it Out: An Entertaining Union

I receive a lot of press releases each day, most of which are quickly deleted without as much as a second thought (sorry, just being honest). But a recent press release’s catchy headline caught my attention: E-Commerce Goes Hollywood. I wondered what was this all about.

It turns out that Abe's Market, an online retailer of natural, organic and green products — from gourmet foods to apparel to home décor and more — had entered into a partnership with Endemol USA, a producer of television and digital programming that's responsible for shows such as "Extreme Makeover: Home Edition," "Deal or No Deal" and "Big Brother."