Catalog Success Morphs Into All About ROI
By
Paul Miller
and All About Roi
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As we emerge from the economic malaise, I’m completely certain that catalogers will need to learn more from retailers and online marketers, as will retailers from Web marketers and catalogers, and so forth. We’ve not only expanded our editorial coverage to encompass all facets of retail selling, but we’ve also increased our circulation to include all kinds of sellers.
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Paul Miller
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