Catalog Success Morphs Into All About ROI
By
Paul Miller
and All About Roi
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So we decided to reinvent the wheel and focus heavily on integrating all the sales channels. You’ll read about it here on our Web site, in our repositioned e-letter, The ROI Report, which debuts on June 9, and, of course, in our monthly print magazine, which just came out.
Originally launched in 1999 as a publication solely for catalog marketers, Catalog Success’ evolution to All About ROI is 110 percent in sync with what’s going on in the overall retail market. It's in no way a knee-jerk reaction to the current state of the economy.
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Paul Miller
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