Catalog Success Morphs Into All About ROI
Effective June 1, 2009, Catalog Success is now All About ROI: Retail/catalog Online Integration. This move is right for you, and it’s right for us. The lines between retail, catalog, Web, brand merchandising and wholesaling have become blurrier than ever before. The catalog business, as its own separate entity, can’t stand on its own any longer.
So we decided to reinvent the wheel and focus heavily on integrating all the sales channels. You’ll read about it here on our Web site, in our repositioned e-letter, The ROI Report, which debuts on June 9, and, of course, in our monthly print magazine, which just came out.
Originally launched in 1999 as a publication solely for catalog marketers, Catalog Success’ evolution to All About ROI is 110 percent in sync with what’s going on in the overall retail market. It's in no way a knee-jerk reaction to the current state of the economy.
As we emerge from the economic malaise, I’m completely certain that catalogers will need to learn more from retailers and online marketers, as will retailers from Web marketers and catalogers, and so forth. We’ve not only expanded our editorial coverage to encompass all facets of retail selling, but we’ve also increased our circulation to include all kinds of sellers.
I welcome and encourage your feedback, especially when you receive your first copy — whether you get it in print or digitally — of our monthly magazine. What more can we offer you to make your job easier? What topics would you like us to cover? And of course, what do you think of our first efforts?
Please feel free to call or e-mail me anytime at (914) 669-8391 or firstname.lastname@example.org.