How Walgreens is Transforming the Traditional Drug Store

3. Innovate with a customer-crazed culture. During this journey of becoming a digital brand, it was vital that we kept a clear focus on our customers and overall company vision, Wasson said. Walgreens’ customers are evolving too, however. We're not your grandfather's drug store anymore, Wasson said, noting that 40 percent of Walgreens’ web traffic is coming from smartphones and 10 percent is coming from tablets. The company's median mobile customer is a 45-year-old women, not a 20-year-old college student.