Check it Out: How’s Your ‘Tweenspeak’?

What does this all mean? Marketers should spend more time learning about tweens, teens and children — their likes and dislikes, language, and emotional states — because these groups are online buying merchandise and influencing their parents’ choices.

It’s not just their parents doing the shopping anymore. Youths use their parents’ credit cards — and even their own in some cases, as well as gift cards they receive from friends and relatives — to buy merchandise.