How Retailers Can Best Compete With Amazon
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Furthermore, the ability to have all channels operating at optimum performance levels is absent. So the key to competing with Amazon from a technology perspective has two categories:
- Customer-facing technology: Put technology in place based on customers’ shopping histories so that their needs can be easily anticipated and you can exceed their personalized expectations and desires.
- Supply chain-facing technology: The supply chain of today and tomorrow isn't push, but pull. To succeed, technology driving the supply chain must be new demand-driven operations strategies that allow for the flow of goods through the entire supply chain based upon the heartbeat of the customer.
3. Supply chains: Think multichannel operations excellence. Traditional distribution networks are inadequate for multichannel operations. Store replenishments from distribution centers (DCs) should be upgraded to accommodate DC-bypass, store-ready products, cross-docks, etc., to assure speed of product availability.
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- Companies:
- Amazon.com
- People:
- Jeff Bezos
James A. Tompkins
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