How Nordstrom is Evolving for Today's Consumer

To that end, Nordstrom has invested in improving both its in-store and online shopping experiences. The retailer hired more personal stylists to assist in-store shoppers, as well as piloted a program where all store associates are equipped with iPads to enable mobile checkout. Nordstrom also offers different merchandise assortments in each of its store, with products tailored to the local market.