How Nordstrom is Evolving for Today's Consumer

But who gets credit for the sale, the online team or store team? Who cares, said Nordstrom. There's only one scorecard, and that's Nordstrom's bottom line. Customers don't care who gets credit for the sale; they only care about getting a best-in-class experience every time they interact with your brand. That's where Nordstrom is headed, Jamie Nordstrom said.