How Nordstrom is Evolving for Today's Consumer

Social media is something that Nordstrom has done for years, Jamie Nordstrom noted. The company has always relied on word-of-mouth marketing from satisfied customers to increase brand awareness. The only difference is today that word-of-mouth is occurring on social media platforms such as Facebook and Twitter. Nordstrom also uses its social media outlets as customer service tools, particularly Twitter. The retailer boasts a strong presence on Pinterest, where it counts 1.4 million followers. The site provides another outlet for our customers to talk about fashion, Jamie Nordstrom said.