How Nordstrom is Evolving for Today's Consumer

New markets are another area where Nordstrom is counting on future growth. Jamie Nordstrom cited the upcoming opening of the brand's flagship store in Manhattan, the first in the borough, as well as a possible entry into Canada as proof of that. Nordstrom also continues to open its full-line stores in new markets across the country, and has doubled the number of its Rack outlet stores in the last four years (with plans again to double that store count in the next four years).