How Much Do Website Outages Truly Cost?
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Jason Abate
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This operational cost can be estimated as follows: Ccomplaints = increased ticket volume x average ticket response cost.
For example, if 8 percent of your site visitors complain about the outage, and the average ticket cost is $10, then our hypothetical hour-long outage increases call-center costs by $800. Now add the direct sales loss, the indirect sales loss and the operational cost and you find the total cost for the outage equals $4,035.
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