How Much Do Website Outages Truly Cost?
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Jason Abate
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The cost of this type of outage can be estimated by the following formula: Cdirect = avg hourly sales volume x (outage duration in hours + avg purchase session length in hours).
The average purchase session length is critical because it addresses anyone already in the checkout flow prior to the outage. For example, in a $10 million per year business ($1,141/hour) where the average customer takes five minutes (.083 hours) to purchase, the direct cost of a hour-long outage equals $1,236.
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Jason Abate
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