How Much Do Website Outages Truly Cost?
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Jason Abate
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You can estimate the cost impact from these shoppers using the following formula: Cindirect = avg hourly visitors x conversion rate x avg sale x (outage duration in hours + avg visit length in hours).
For example, if your website has 1,000 visitors per hour, who spend an average of 20 minutes (.333 hours) on the site and 5 percent eventually purchase a $30 item, the indirect cost of a hour outage equals $1,999.
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