How Macy's, Lowe's and The Limited Are Tackling Omnichannel

Within the last two years, Macy's has made mobile the priority for its development efforts. What was once designed for desktop and then shrunk to fit the smaller screens of smartphones is now designed for mobile first (both phone and tablet) and then adjusted accordingly. In addition to its development efforts, Macy's has invested in RFID, visual recognition technology and a partnership with Apple Pay to accept the mobile wallet solution in its stores.