How to Convey a Consistent Message Across All Channels
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5. Merchandising snafus: Did a critical photo sample arrive too late to make the catalog shoot? If marketing knows about it, it may tell you there’s a chance to get it on the back cover or a “versioned” page of a later drop.
There are undoubtedly dozens of similar ideas for your organization, many rooted in your own unique culture. Creating a consolidated communication calendar allows you a holistic view of these events and opportunities, and enables you to maximize their potential while building customer loyalty and good will.
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- Fatemeh Khatibloo
Fatemeh Khatibloo
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