How Avenue Found Success With Nonbranded Search Traffic

Spider Linker identified that no pages existed on Avenue.com for nonbranded search terms like "Women's Tummy Control Swim Skirts" or "Plus-Size Black Dresses." Using this information, Avenue created new, highly optimized web pages based on these terms. Now when consumers are looking for these skirts or dresses on search engines, the link to these Avenue.com pages will rank at the top of the list. When a searcher subsequently clicks through to the Avenue pages, they can see the whole range of these types of products available for sale. Spider Linker drives 98 percent of Avenue's nonbranded traffic.