Home Electronics Shoppers Become Less Brand Conscious
Twenty-nine percent of adults consider brand name the most important factor, after price, when deciding where to make a home electronics purchase, compared to 40 percent in 2004, according to a recent consumer survey by marketing services company Vertis. Other data revealed by the study:
* 19 percent of consumers say they are influenced by special offers and discounts when making a home electronics purchase, up from 15 percent in 2004.
* 21 percent of consumers turn to the Internet first to research a purchase, up from 15 percent in 2004.
* 25 percent of online circular readers purchased online.
Source: Vertis Customer Focus 2006 Home Electronics Study, http://www.vertisinc.com.