Holiday Promotions for Your Email Marketing Program
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8. Pinterest and Instagram are very popular and could be valuable assets, reflecting the growing importance of visual social media. For example, for the 2013 holiday season, Kahlúa decided it should approach its customers at every possible touchpoint. It launched a Pinterest page gearing up for the holiday season and used a sweepstakes to build attention and excitement around its "Taste the Spirit of the Holidays" campaign. Kahlua promoted a series of Kahlúa-inspired drinks and recipes. By combining its email marketing tactics with social media content such as blogs and videos, Kahlúa increased its Pinterest followers by 1,432 percent in a month.
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Alyssa Nahatis
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