Holiday Promotions for Your Email Marketing Program
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7. Facebook advertising is gaining dominance over other forms. Use it as part of your marketing efforts. There are lots of great examples of how Facebook has enhanced campaigns. One business I know of used Facebook for email opt-ins for a specific brand/initiative. It grew its email list by 170 percent, and the subscribers who opted in via Facebook were sent a welcome email that resulted in a 57.43 percent open rate.
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Alyssa Nahatis
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