Alyssa Nahatis

Creating a successful holiday email marketing strategy may require more thought than in the past. Social networking, the meteoric rise mobile device usage, and the rising dominance of online shopping have created new environments. Therefore, new assumptions are needed for businesses everywhere. As always, the bottom line is making it clear to the consumer what unique product or service you offer, how it will provide a benefit to them, and how to get your message to them above all the rest.