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"Each product category, retailer and brand has its own challenges. An in-depth insight into your constituents will ultimately unite your brand to sales. Take the time to question and understand who they are before initiating contact. Asking the right questions may lead you in new directions — and towards new ways of achieving a higher ROI."
From "Know Your Targets and ROI Will Follow," by Robert L. Klein, chief strategy officer at Blue Chip Marketing
"With marketing budgets under so much scrutiny today, you'd be amazed at how many of the companies I work with still allow marketers to rely solely on instinct and
From "How Macy's Views Data Analytics," by Larry Mosiman, worldwide product marketing manager for SAS Customer Intelligence Solutions
"One of the greatest benefits of item-level
tagging for retailers is perpetual inventory management. With the increased visibility into inventory afforded by tagging, retailers have greater efficiency and accuracy in order processing based on an increased knowledge of what's in stock."
From "Evolving Inventory Management Through Item-Level Tagging," by Carolyn Ricci, product manager at Zebra Technologies