Hello Direct-Focus on Creative & Print Production (1,528 words)
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Burke says the ink-jet messages—inserted when the books are on Donnelley's bindery line at the Lynchburg plant—can be placed at various points in the catalogs, including the front and back covers, between the cover wraps and the catalog bodies, and in the middle spread.
The result, undoubtedly, will be greater one-to-one marketing, enabling Hello Direct to connect that much more effectively with its valued customers.
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