Heed the Four Commandments of Privacy (Or Suffer the Consequences)

It’s no secret that customer data is the lifeblood of the catalog and direct marketing industry. But the very fact that you deal in so much data has become the stuff of nightmares for those consumers who fear their information may be improperly used, lost or stolen. David Holtzman, former security analyst and author of “Privacy Lost: How Technology is Endangering Your Privacy,” offers the following four commandments of privacy that will help you allay the fears of your customers and be good stewards of the information you collect.