Guilty Until Proven Innocent: How Incorrectly Identifying Good Customers as Cybercriminals Damages Your Bottom Line
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Reed Taussig
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One of the primary benefits of this approach is that it gives equal weight to the identification of both cybercriminals and good customers. Context-based authentication and a global network eliminate transactional hurdles, reduce friction and stop any further damage to the customer experience — without sacrificing security against legitimate fraud attempts.
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Reed Taussig
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