Guilty Until Proven Innocent: How Incorrectly Identifying Good Customers as Cybercriminals Damages Your Bottom Line
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Reed Taussig
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The situation in retail is similar. Fraud management systems have historically been designed to accommodate the needs of specific industries and have been deployed for the singular use of retail brands. Consequently, the intelligence collected by the enterprise about e-commerce users is limited to the brand's own interactions with the customer, forcing retailers to presume that unfamiliar users or devices are guilty of fraudulent login attempts.
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Reed Taussig
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