Guilty Until Proven Innocent: How Incorrectly Identifying Good Customers as Cybercriminals Damages Your Bottom Line
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Reed Taussig
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In the banking industry, when a customer attempts to log in to their account with a device the bank hasn't seen before, the bank initiates a phone call or text message to authenticate the customer's identity. This creates additional steps, especially if the customer hasn't updated his or her contact information or is unable to respond to the verification attempt.
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Reed Taussig
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