Interbrand's 2013 Best Retail Brands Report, which ranks the 50 most valuable U.S. retail brands, as well as the leading store brands from around the world, was released today. Interbrand’s brand valuations are based on the firm’s analysis of the financial performance of a retailer, the role a brand plays in shoppers’ purchasing decisions and the competitive strength of a brand.
Can you guess which brands are the biggest gainers this year in terms of brand equity?
If not, here's the answer: Macy's saw the biggest increase of any brand this year, growing its brand value by 62 percent to rank No. 40, up from 49 last year, according to Interbrand. The retailer with the next biggest increase in brand value was Amazon.com, which soared 46 percent, climbing to secure the No. 4 spot on the list, up from No. 9 in 2012.
According to Interbrand, the retail brands that succeed have four factors in common:
- they monitor customers’ changing needs;
- possess leaders who build a culture of efficient decision making;
- it's understood that the experience extends beyond the store; and
- they continuously optimize scale and measure results.
Now it's your turn! Do you agree with Interbrand's success factors for brands? Do you believe your brand shares any of these success factors? Let us know your thoughts by posting a comment below!