Greco Resigns as President/CEO of DMA
New York, NY, January 19, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced it will begin a search for a new president & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today, and DMA has organized a search committee to identify possible candidates.
DMA represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
“As we enter into the new decade and are anticipating an economic resurgence, it’s more important than ever to ensure that both traditional and digital multichannel direct marketing is at the forefront of that recovery,” said Eugene Raitt, chairman of the DMA board of directors. “Bringing in new leadership to the management team focusing on the areas we intend to grow will be part of that process. The committee will conduct an aggressive search and I’m confident that we will find an exceptionally qualified individual to fulfill the DMA’s vision and goals.”
He continued, “DMA has committed to further developing the power of multichannel direct marketing for advertisers and consumers in the digital age. By continuing to develop strategies, content and thought-leadership, digital marketing principles will be fused throughout DMA; enabling us to grow membership, expand partnerships, enhance the organization’s role within digital marketing and produce advanced thinking and educational programs worldwide.”
“We are grateful for John’s able service and dedication to the Direct Marketing Association over the past five years. We wish him much success with his future endeavors,” concluded Raitt.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounts for 54.3 percent of all ad expenditures in the United States. Measured against total U.S. sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3 percent of total U.S. gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the U.S. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.