The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced it will begin a search for a new president & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today, and DMA has organized a search committee to identify possible candidates.
John A. Greco
A group of the nation's largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
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