GNC Increases Conversion and Decreases Abandonment Rates With Commitment to Customer Service

After Hennion and GNC's Vice President of E-Commerce Chris Dargis were on board with testing the seal, an important consideration was how to best gauge the seal's effect. The GNC team sought help from Monetate, a company that enables websites to run hundreds of concurrent A/B and multivariate tests. "Easily testing and targeting marketing campaigns like the STELLA campaign are exactly why we teamed up with Monetate," Dargis said. "We had the test up and running in no time."