GNC Increases Conversion and Decreases Abandonment Rates With Commitment to Customer Service
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A/B Testing Made Easy
Jeff Hennion, GNC's chief marketing officer, decided to test the value of having a STELLAService customer service seal on its website. "Being purveyors of health and nutrition goods, we certainly understand how important it is to have the trust of our consumers," Hennion said. "Just as consumers trust that we sell effective, high-quality products, we want them to understand that our service is nothing short of excellent. STELLAService's program seemed to be consistent with the message we wanted to deliver, so the only question left was whether the seal would deliver."
0 Comments
View Comments
- People:
- Chris Dargis
- Jeff Hennion
Stellaservice
Author's page
Related Content
Comments