GNC Increases Conversion and Decreases Abandonment Rates With Commitment to Customer Service
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GNC recently put its customer service to the test. Mystery shoppers browsed the retailer's website across 300 customer service-related metrics. Every shopper touchpoint was evaluated, from the average time of an email response to the ease of returns. From these tests, GNC learned how it performed in the realm of customer service on a very detailed level. After the thorough analysis was completed, GNC was recognized with the EXCELLENT award from customer service ratings provider STELLAService.
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- People:
- Chris Dargis
- Jeff Hennion
Stellaservice
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