Fundamentals of Prospecting at Breakeven, Part 1 of 2
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Jim Coogan
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Next week in the second and final installment of this series, I’ll examine how your catalog costs and merchandise margins affect your prospecting ability.
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net .
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- People:
- Jim Coogan
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- Santa Fe, N.M.
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Jim Coogan
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