Fundamentals of Prospecting at Breakeven, Part 1 of 2
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Jim Coogan
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After you pay your merchandise and catalog costs, you’ve broken even. And the simplest breakeven calculation is your catalog cost divided by your merchandise margin equals the sales per catalog (or sales per book) needed to break even.
Your catalog cost is the cost to put your catalog in the mail plus all your creative, printing, paper, postage, list rentals and merge/purge costs.
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