From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth, Part 3

Syndicated research, agencies and publishers help you identify growth opportunities. Experian Simmons, for example, provides information on market segments. Market Research Insight, Claritas and others help identify how to reach market segments and identify the best opportunities.

By developing markets and increasing market share, you're better able to identify market segments where you're most competitive. You can also determine how to reach consumers cost effectively and where to test-market for a national rollout.