From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth, Part 3

This is the third article of this multipart series on strategies and tactics to help retailers of all kinds find growth opportunities. The value of market segmentation and brand strategy is explored in this installment.

(For part 1, click here; and for part 2, click here.)

When looking to develop or penetrate markets, market segmentation helps identify opportunities.