Four Tips from Daring Entrepreneur Eric States, Owner of After 5 and Surf to Summit

As a small cataloger on the rise, Eric States, owner of the After 5 and Surf to Summit catalogs, offers four tips, trips, tricks and blunders to share with fellow rising marketers:

1. “My first catalog cost me $80,000 to put it out there,” he recalls. “It was full of mistakes. A small trial, when you’re trying to figure things out, is important. Each book, you learn something. That’s your Ouija board.”