Digital Signage: How Digital Signage Can Make Brands Memorable

Digital signage appears to be everywhere these days. It's undeniably eye-catching. It gives new life to a tired medium, the static billboard. It appeals to advertisers, who suddenly see their name (and brand) in lights. It's manna for media companies, who can multiply the number of advertisers on a single platform. And digital signage can be an effective means of attracting and engaging consumers. Can be, that is. For digital signage to work, above all, it must leave a memorable impression.